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White Cloud Electronic Cigarettes has partnered with Big Green Box to ensure that the U.S. Department of Transportation and United Nations packaging standards are met for disposing of electronic waste. Valued customers will have the ability to recycle their rechargeable lithium polymer batteries, and fling disposable e-cigarettes.

“There are 20 to 50 million metric tons of electronic waste disposed of every year, worldwide,” said company managing director Danielle Steingraber. “Right now, only 12.5 percent of e-waste is currently recycled, but we can do our part to help change that.”

By adding this recycling program to their list of services, White Cloud is among the ranks of fellow green-minded companies such as Microsoft, Google, Qualcomm Inc. and AT&T, and as the number of e-cig users continues to rise, it will quickly become critical that electronic cigarette users recycle.

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